Return On Subscriber

Creating a Mobile Email Marketing Strategy – The Tip Jar Podcast

Alex Williams — Fri, 06 Nov 2009 13:55:46 PST

I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle Eichner,…

The Tip Jar Podcast: Getting the Gist from Gist

Alex Williams — Fri, 30 Oct 2009 15:04:22 PDT

Full Disclosure – I am a huge fan of Gist, a service that integrates with Microsoft Outlook, Gmail, Twitter, Facebook, LinkedIn & SalesForce to aggregate, organize and prioritize emails, links, attachments, and related information (news, blogs, tweets, etc.) in a…

Making Your Email Marketing Social

Alex Williams — Fri, 30 Oct 2009 14:13:44 PDT

Email Marketing and Social Media have some inherent differences, namely the ability to provide unique content to each individual subscriber and track each activity of that individual. Will Social Media replace email down the road? The answer is no – not unless…

Mobile Email Marketing – Create a Mobile Version of Your Next Campaign

Alex Williams — Wed, 30 Sep 2009 11:11:30 PDT

Today we are going to cover how to add a “View Mobile Version” to your email campaigns. All you will need to complete this is the ability to upload/FTP new HTML files to your hosting server. Nothing horribly complex here,…

Holiday Email Marketing Planning with Chad White – The Tip Jar Podcast

Alex Williams — Fri, 25 Sep 2009 11:21:19 PDT

I got together with Chad White who runs The Retail Email Blog, a tactical daily guide to what’s going on in the world of retail email marketing.

In this podcast, Chad & I discuss his annual “Retail Email Guide to the…

Grow Your List Through Testing with Google Website Optimizer

Alex Williams — Mon, 31 Aug 2009 09:39:23 PDT

Howdy folks, and welcome back. Today we are going to attempt to increase the amount of people signing up for your email list through a little bit of testing using Google’s amazingly intuitive (and free) Website Optimizer. To execute this,…

The Tip Jar – Talking Deliverability with George Bilbrey of Return Path

Alex Williams — Mon, 17 Aug 2009 10:36:52 PDT

Alright, the first episode of my new podcast is here. The show is called “The Tip Jar” and the goal is to provide marketers with actionable information they can use to improve their online marketing programs. We have lined up…

AMA Tweetshop Wrap-Up

Alex Williams — Wed, 12 Aug 2009 16:08:09 PDT

I had the pleasure of speaking to an energetic AMA audience yesterday with David Veneski from Intel (@dveneski) at an event called “Tweetshop”.

The event gave all levels of Twitter users some perspective from both a client-side marketer and an agency marketer.…

A Clever Gender Segmentation Technique from ASOS

Alex Williams — Wed, 29 Jul 2009 22:08:27 PDT

Nothing frustrates me more than getting sent irrelevant emails from clothing websites. For a store that sells to both men and women, you need gender to provide relevancy. Some stores have the data and don’t use it out of laziness,…

How New Gmail Updates Affect Your Email Marketing Program

Alex Williams — Mon, 27 Jul 2009 17:38:57 PDT

I have been a loyal Gmail user for along time. Lately though I have been frustrated with Gmail, mainly due to the images in my HTML emails not displaying correctly. Well they have announced some changes that shed some light…