Return On Subscriber

Who Says Transactional Email Can’t Be Fun

Alex Williams — Fri, 26 Jun 2009 16:51:32 PDT

Here is a great example of making your transactional email more than just a notification. When done right, transactional email can be a great branding opportunity.

Check out this awesome shipping confirmation email from Cd Baby below (click to enlarge).

I saw this…

Online Marketing Summit hits the Northwest

Alex Williams — Mon, 22 Jun 2009 17:10:48 PDT

The Online Marketing Summit (#OMS) is a education based event focused on best practices in online marketing including Email Marketing, Integrated Marketing Strategy, Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, & Usability. They have a running policy of…

Add a Newsletter Opt-In Box to your Facebook Page

Alex Williams — Thu, 18 Jun 2009 21:22:24 PDT

ill show you how to add a custom tab to your Facebook Fan Page using the Facebook Static FBML application. The process isn't terribly complex, so buckle down for a few minutes and we'll bust this out. A few things you're going to need to get started - a Facebook Fan Page and HTML opt-in form code from your ESP.

Step 1 - Add the Static FBML Application

The Facebook Static FBML application gives you the ability to add advanced functionality to your Facebook Fan Page. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization. Installing the app is easy, but actually getting to the area where you edit can be a little tricky. When you add the app it will give you choices of which Page or Pages you want to add it to.

Just Let Them Unsubscribe

Alex Williams — Tue, 09 Jun 2009 16:15:23 PDT

If someone wants to unsubscribe, just let them unsubscribe. Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don't make them log-in or make the text confusing. Your not only delaying the inevitable, your making it worse. And why? If they can't figure out how to unsubscribe, they might stay and turn into a more engaged subscriber? Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program...

How to Email Your List After Campaign Inactivity

Alex Williams — Fri, 05 Jun 2009 16:00:32 PDT

Been awhile since you sent to your email list?

A long while?

Follow YouTube’s lead….(click to enlarge)

This is spot-on. The only thing I would add to this would be… a sample of what’s to come to get your subscribers excited about future…

The Most Important Survey You Will Ever Take…

Alex Williams — Wed, 03 Jun 2009 15:33:52 PDT

Ok, maybe that was a stretch, but this is a very important survey. The future of email marketing is hanging in the balance. Ok, stretch again… but you can win cool stuff just for just a few minutes work.

The Use of Testing…

Is Your Email Opt-In Process This Easy?

Alex Williams — Wed, 20 May 2009 18:01:01 PDT

A few questions to start: How easy is it for a potential email subscriber to sign up for your website? Is it obvious on your home page? How many hoops do you make them jump through? How much information are…

Tech Savvy Home Seller and Traditional Realtor Join Forces to Market Home For Sale on Twitter and Trulia

Jeff Mills — Mon, 11 May 2009 15:45:11 PDT

I have been with eROI, in the interactive marketing industry, for over five years and seen the space evolve with email marketing, social networking/social media, blogging, and microblogging, i.e., Twitter. Running campaigns for clients online can be very exciting and…

Ruby Tuesday - You’re so much cooler when you aren’t a customer

Jeff Mills — Tue, 05 May 2009 14:14:35 PDT

I unsubscribed from Ruby Tuesday email list today after a number of clearly untargeted messages. After checking the unsubscribe box and clicking on “submit” I was greeted with the page below.

Apparently Ruby Tuesday thinks you are part of the “in crowd”…

Promoting Your Facebook Page in Email - Great Example from Lucky Brand

Alex Williams — Mon, 04 May 2009 08:56:21 PDT

I wanted to do a quick post on a great email in my inbox today from Lucky Brand. I found this to be a very effective example to promote your Facebook Page in an email.

I found this effective for 2…