Return on Subscriber

To setup a Sender ID record in GoDaddy.com

Fri, 09 May 2008 11:42:54 -0800

We get asked this question a lot, so we thought we would post it. To setup a Sender ID record in GoDaddy.com: 1. Go to Domains and Select the domain, 2. Click on TotalDNS and click on "Add New TXT Record" 3. In the TXT Name field enter a...

Yahoo! Scorched Earth?

Wed, 07 May 2008 12:43:54 -0800

I am sure a number of you had read the news about Yahoo!'s scorched earth tactics to evade the Microsoft buyout from a few weeks ago. Recently Yahoo! has appeared to change their whitelist/bulk sender application. We have a client that has not...

A Rant: Is playing it safe, playing it dumb?

Sun, 20 Apr 2008 20:25:29 -0800

I come across a lot of email, well all of us do, but I start to get annoyed by the "play it safe mentality". Especially the blatantly safe images: The B2B email with the five way too happy people sitting around a conference room while trying so...

Before the @ is important - another example

Sat, 29 Mar 2008 15:51:51 -0800

What you are seing in this image is the rollover Mail preview on the AOL homepage. Look at how much "trailblzaers" sticks out in that list. If you read this blog you know I hate webmaster@ in email marketing. This validates that point. This view is...

Steal this idea for your Newsletters - Mobile Friendly Version

Thu, 27 Mar 2008 09:39:51 -0800

This was the first time I have seen this at the top of an email: "Click here for the Wireless Version: URL" Brilliant idea by the AAAA. I personally would change it to "Mobile Friendly", wireless is kind of confusing. Most HTML email is...

New Email Marketing Survey: The Cradle and the Grave

Wed, 19 Mar 2008 09:27:58 -0800

Here at eROI we go to great lengths to keep you up to date on the latest trends in email marketing. Our latest survey asks for your input on the Subscribe/Unsubscribe Process. This survey should take just a minute or two, and we will share the...

Frequency: Caged or free range

Mon, 17 Mar 2008 14:31:03 -0800

During the EEC event in February in one of the sessions the topic was frequency of email. The panelists had discussed email frequency and how much is too much as well as capping the frequency of your email, i.e., only allow a subscriber to be...

Why you should follow eROI on Twitter

Sun, 16 Mar 2008 20:38:44 -0800

We have set up a Twitter feed for eROI to keep you posted on news, blog posts, cool things to check out, new project launches, and resourceful tidbits you can use to become awesome. If you are not on the Twitter bandwagon yet, now is the time to...

It's gold Jerry, gold I tell ya!

Fri, 07 Mar 2008 20:46:58 -0800

Actually, it's "Gold Consumer: Best Promotional Blast-Direct Sale or Lead Gen Offer" - Wacom & eROI's 2008 Email Marketing Award from Marketing Sherpa. Marketing Sherpa has posted all of the winners, with creative and details. You can get a lot...

Can't Salesforce come up with a unique idea?

Tue, 04 Mar 2008 16:37:36 -0800

We have been a Salesfoce.com user for a few years now and it is a great product, but the video on their site is a complete rip off. Watch the Video I swear that video looked familiar to theYouTube hit - The Machine is Us/ing Us. Now the...

Perfect Subject Lines for your Emails.

Mon, 18 Feb 2008 20:02:34 -0800

Even though I don't write much copy, I love the blog Copyblogger.com. They posted a great trick when you are stumped for a blog post headline, which I think works just as well for subject lines: The Cosmo Headline Technique Here's their...

This email is from the "Webmaster", really?

Sun, 17 Feb 2008 13:54:23 -0800

I think it is time to put an end to email campaigns being sent from the "webmaster@" email address. There are more reasons not to do this than I care to list here today. Same goes for info@, no-reply@, etc... Plus, most people think a webmaster...

Dedicated IP or not a dedicated IP

Thu, 14 Feb 2008 13:47:09 -0800

We have all been at the EEC conference this last week listening to some of the top minds in email. One question that has come up a number of times over the years is whether or not you should have a dedicated IP when sending email. MarketingSherpa...

Email Evolution: San Diego here we come.

Mon, 11 Feb 2008 12:47:24 -0800

We are headed to San Diego for the eec's Email Evolution Conference. The eROI crew will be there in full force, so make sure to say hello if you see us. Also, eROI's Dylan Boyd will be sitting on a panel with fellow email marketing bloggers Tamara...

Wall Street Journal gets Gmail'd

Fri, 08 Feb 2008 13:34:24 -0800

Supersize this Image Here is a good visual example of what getting Gmail'd is all about. On the left is the WSJ email in Gmail, on the right the Webpage version of how they want it to look. After reviewing the code, we noticed that the bgcolor...