Return On Subscriber

Event: Putting Analytics to Work

Alex Williams — Mon, 15 Mar 2010 19:18:28 PDT

I am excited to join a great panel for an upcoming Software Association of Oregon event called Putting Analytics to Work.

The event will feature a discussion of advanced analytics tools and techniques, social media analytics, what’s working…

March Email Marketing Calendar: Holidays, Events, and Ideas for March 2010

Alex Williams — Thu, 25 Feb 2010 09:58:02 PST

Here it is, your March Email Marketing Calendar.

Below is a list of real holidays, wacky holidays, and pop culture events in March and ideas you can utilize to develop timely and relevant email marketing campaigns.

Tuesday, March 2nd: Read

…

February Email Marketing Calendar: Campaign Ideas, Tips and Strategies

Alex Williams — Thu, 21 Jan 2010 10:10:42 PST

In email marketing, if you aren’t planning a week or two ahead, you’re too late. If you really want to plan a successful campaign, and avoid “blasting”, you need to give your self some time to create content, creative, landing pages…

The Tip Jar Podcast: Talking Social Media with Dave Delaney from Griffin Technologies

Alex Williams — Thu, 31 Dec 2009 15:49:43 PST

For the last Tip Jar Podcast of 2009, I had the pleasure of talking with Dave Delaney, Social Media Coordinator of Griffin Technology (the company that makes those killer gadgets your iPhone, iPod, Blackberry, Stereo, etc…).

I met Dave at…

2009 Trends in Online Marketing – Take the Survey and Win

Alex Williams — Mon, 23 Nov 2009 12:54:52 PST

Complete our survey on “2009 Trends in Online Marketing” and enter to win a Flip UltraTM Camcorder or one of several Retail Gift Cards!

Take the survey >>

We launched a new survey today…

Creating a Mobile Email Marketing Strategy – The Tip Jar Podcast

Alex Williams — Fri, 06 Nov 2009 13:55:46 PST

I have had mobile on the brain lately. The growth numbers are staggering. I feel like many out there are afraid of the challenges mobile email marketing presents, or are not taking the channel seriously.

I got together with Michelle…

The Tip Jar Podcast: Getting the Gist from Gist

Alex Williams — Fri, 30 Oct 2009 15:04:22 PDT

Full Disclosure – I am a huge fan of Gist, a service that integrates with Microsoft Outlook, Gmail, Twitter, Facebook, LinkedIn & SalesForce to aggregate, organize and prioritize emails, links, attachments, and related information (news, blogs, tweets, etc.)…

Making Your Email Marketing Social

Alex Williams — Fri, 30 Oct 2009 14:13:44 PDT

Email Marketing and Social Media have some inherent differences, namely the ability to provide unique content to each individual subscriber and track each activity of that individual. Will Social Media replace email down the road? The answer is no – not unless…

Mobile Email Marketing – Create a Mobile Version of Your Next Campaign

Alex Williams — Wed, 30 Sep 2009 11:11:30 PDT

Today we are going to cover how to add a “View Mobile Version” to your email campaigns. All you will need to complete this is the ability to upload/FTP new HTML files to your hosting server. Nothing horribly…

Holiday Email Marketing Planning with Chad White – The Tip Jar Podcast

Alex Williams — Fri, 25 Sep 2009 11:21:19 PDT

I got together with Chad White who runs The Retail Email Blog, a tactical daily guide to what’s going on in the world of retail email marketing.

In this podcast, Chad & I discuss his annual “Retail Email…