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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.eroi.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Return On Subscriber</title><link>http://www.eroi.com/return-on-subscriber</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.eroi.com/ReturnOnSubscriber" /><description>Analyzing Email Marketing Conversion Techniques</description><language>en</language><lastBuildDate>Fri, 21 Jan 2011 13:43:03 PST</lastBuildDate><sy:updatePeriod xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">hourly</sy:updatePeriod><sy:updateFrequency xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">1</sy:updateFrequency><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.eroi.com/ReturnOnSubscriber" /><feedburner:info uri="returnonsubscriber" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:feedFlare href="http://add.my.yahoo.com/rss?url=http%3A%2F%2Ffeeds.eroi.com%2FReturnOnSubscriber" src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif">Subscribe with My Yahoo!</feedburner:feedFlare><feedburner:feedFlare href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http%3A%2F%2Ffeeds.eroi.com%2FReturnOnSubscriber" src="http://www.newsgator.com/images/ngsub1.gif">Subscribe with NewsGator</feedburner:feedFlare><feedburner:feedFlare href="http://feeds.my.aol.com/add.jsp?url=http%3A%2F%2Ffeeds.eroi.com%2FReturnOnSubscriber" src="http://o.aolcdn.com/favorites.my.aol.com/webmaster/ffclient/webroot/locale/en-US/images/myAOLButtonSmall.gif">Subscribe with My AOL</feedburner:feedFlare><feedburner:feedFlare href="http://www.bloglines.com/sub/http://feeds.eroi.com/ReturnOnSubscriber" src="http://www.bloglines.com/images/sub_modern11.gif">Subscribe with Bloglines</feedburner:feedFlare><feedburner:feedFlare href="http://www.netvibes.com/subscribe.php?url=http%3A%2F%2Ffeeds.eroi.com%2FReturnOnSubscriber" src="http://www.netvibes.com/img/add2netvibes.gif">Subscribe with Netvibes</feedburner:feedFlare><feedburner:feedFlare href="http://fusion.google.com/add?feedurl=http%3A%2F%2Ffeeds.eroi.com%2FReturnOnSubscriber" src="http://buttons.googlesyndication.com/fusion/add.gif">Subscribe with Google</feedburner:feedFlare><feedburner:feedFlare href="http://www.pageflakes.com/subscribe.aspx?url=http%3A%2F%2Ffeeds.eroi.com%2FReturnOnSubscriber" src="http://www.pageflakes.com/ImageFile.ashx?instanceId=Static_4&amp;fileName=ATP_blu_91x17.gif">Subscribe with Pageflakes</feedburner:feedFlare><item><title>Join eROI at DMA 2010 in San Francisco – October 11th-14th</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/-QUSbfX_2EA/</link><category>Marketing Events</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Wed, 06 Oct 2010 11:31:03 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1791</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Alex Williams, Strategy for eROI, will be presenting in San Francisco at DMA2010 on email, social, mobile and ecommerce. DMA2010 is the global event covering all marketing channels — from traditional...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/-QUSbfX_2EA" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/10/06/join-eroi-at-dma-2010-in-san-francisco-october-11th-14th/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/10/06/join-eroi-at-dma-2010-in-san-francisco-october-11th-14th/</feedburner:origLink></item><item><title>Webinar: Integrating Emerging Channels into your Email Marketing Program Effectively</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/821SvwsRLuY/</link><category>Email Marketing News</category><category>Marketing Events</category><category>Mobile Email Marketing</category><category>Social Media Strategy</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Mon, 16 Aug 2010 15:23:10 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1782</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[I&#8217;m going to be live on an eROI webinar this coming Thursday, August 19th at 10:00am PST.  I&#8217;ll be reviewing the benefits, challenges and best techniques for integrating  emerging...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/821SvwsRLuY" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/08/16/webinar-integrating-emerging-channels-into-your-email-marketing-program-effectively/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/08/16/webinar-integrating-emerging-channels-into-your-email-marketing-program-effectively/</feedburner:origLink></item><item><title>Email Marketing Calendar – Ideas for August with Back to School Tips</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/3HZSDalyn_I/</link><category>Email Marketing Hacks</category><category>Email Segmentation</category><category>Email Subject Lines</category><category>Event Based Emails</category><category>Facebook &amp; Email Marketing</category><category>Holiday Email Campaigns</category><category>Email Design</category><category>email marketing</category><category>Email Marketing Testing</category><category>Facebook</category><category>Ideas</category><category>Opt-in</category><category>preferences</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Tue, 10 Aug 2010 08:39:26 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1763</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[In email marketing, if you aren&#8217;t planning a week or two ahead, you&#8217;re too late. To plan a timely and relevant campaign &#8211; and avoid &#8220;blasting&#8221; - you need to give...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/3HZSDalyn_I" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/08/10/email-marketing-calendar-ideas-for-august-and-september/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">2</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/08/10/email-marketing-calendar-ideas-for-august-and-september/</feedburner:origLink></item><item><title>Get more Fans by Emailing a "Fans Only" Facebook Coupon</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/lERV1DFNFSA/</link><category>Facebook &amp; Email Marketing</category><category>Social Media Strategy</category><category>Tip Jar</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Tue, 06 Jul 2010 23:23:04 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1667</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Wondering how to get more Facebook Fans? How about some good old fashioned bribery? Everyone has a price &#8211; make them an offer they can&#8217;t refuse. There&#8217;s a good chance a high...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/lERV1DFNFSA" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/07/06/get-more-fans-by-emailing-a-fans-only-facebook-coupon/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">8</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/07/06/get-more-fans-by-emailing-a-fans-only-facebook-coupon/</feedburner:origLink></item><item><title>Email Marketing Campaign Tips and Ideas for June</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/DqkTnIs-rSo/</link><category>Email Marketing Hacks</category><category>Email Segmentation</category><category>Email Subject Lines</category><category>Event Based Emails</category><category>Facebook &amp; Email Marketing</category><category>Holiday Email Campaigns</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Thu, 03 Jun 2010 10:37:44 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1643</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Here it is, the original Email Marketing Idea Calendar for June. We&#8217;ve had some copycats recently, but no fear, you are in the right place. &#8220;Summertime, the livin&#8217;s easy.&#8221; -...<br/>
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<a href="http://feeds.eroi.com/~ff/ReturnOnSubscriber?a=DqkTnIs-rSo:oNUBxglHQAo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/ReturnOnSubscriber?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.eroi.com/~ff/ReturnOnSubscriber?a=DqkTnIs-rSo:oNUBxglHQAo:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/ReturnOnSubscriber?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.eroi.com/~ff/ReturnOnSubscriber?a=DqkTnIs-rSo:oNUBxglHQAo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/ReturnOnSubscriber?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/DqkTnIs-rSo" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/06/03/email-marketing-campaign-tips-and-ideas-for-june/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">2</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/06/03/email-marketing-campaign-tips-and-ideas-for-june/</feedburner:origLink></item><item><title>Have you heard of the Online Marketing Virtual Summit?</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/PVmcoXpGCT8/</link><category>Marketing Events</category><category>Tip Jar</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Tue, 04 May 2010 14:33:32 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1599</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[The Online Marketing Summit (OMS) has created a truly unique event for marketers &#8211; The Online Marketing Virtual Summit.  This is your chance to learn actionable strategies and best practices...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/PVmcoXpGCT8" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/05/04/have-you-heard-of-the-online-marketing-virtual-summit/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">3</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/05/04/have-you-heard-of-the-online-marketing-virtual-summit/</feedburner:origLink></item><item><title>Email Marketing Campaign Tips and Ideas for May</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/ec2HFkntsMI/</link><category>Customer Appreciation</category><category>Email Design</category><category>Event Based Emails</category><category>a/b split</category><category>Conversion</category><category>email</category><category>email marketing</category><category>Email Marketing Calendar</category><category>Email Marketing Idea Calendar</category><category>Email Marketing Testing</category><category>Email Subject Lines</category><category>Facebook</category><category>Ideas</category><category>resources</category><category>Social Media Strategy</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Fri, 30 Apr 2010 13:14:52 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1575</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Here it is, your May Email Marketing Idea Calendar. May is interesting month for marketers. The sun is coming out, people are starting to plan vacations and think about having fun. What a perfect...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/ec2HFkntsMI" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/04/30/email-marketing-campaign-tips-and-ideas-for-may/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/04/30/email-marketing-campaign-tips-and-ideas-for-may/</feedburner:origLink></item><item><title>Before you Spread the Word…</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/3xEZ_18NIVg/</link><category>Email Marketing Best Practices</category><category>Opt-In and Opt-Out</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Aaron Costello</dc:creator><pubDate>Tue, 20 Apr 2010 15:33:36 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1558</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[I’m Aaron, the new guy here at eROI and presently the invited interloper at the helm of Return on Subscriber. Recently I’ve noticed a number of brands using the radio to express their current crush...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/3xEZ_18NIVg" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/04/20/before-you-spread-the-word/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/04/20/before-you-spread-the-word/</feedburner:origLink></item><item><title>A Lesson in Email Marketing Driving Social Media…from Britney Spears?</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/vR9lbHN05qg/</link><category>Email Subject Lines</category><category>Facebook &amp; Email Marketing</category><category>Keep It Simple</category><category>Missed Opportunites</category><category>Social Media Strategy</category><category>Britney Spears Email marketing</category><category>Effective Email Marketing</category><category>Email Marketing Ideas</category><category>Email to Social</category><category>Getting Twitter Followers</category><category>Social Media &amp; Email Marketing</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Mon, 12 Apr 2010 16:07:30 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1542</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Yes, you read that right. Britney wants more followers in her quest to the be the most followed person on Twitter. So instead of buying billboards or doing a PR blitz a la Asthon Kucher, she used her...<br/>
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</div><img src="http://feeds.feedburner.com/~r/ReturnOnSubscriber/~4/vR9lbHN05qg" height="1" width="1"/>]]></content:encoded><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.eroi.com/return-on-subscriber/2010/04/12/a-lesson-in-email-marketing-driving-social-media-from-britney-spears/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">3</slash:comments><feedburner:origLink>http://www.eroi.com/return-on-subscriber/2010/04/12/a-lesson-in-email-marketing-driving-social-media-from-britney-spears/</feedburner:origLink></item><item><title>Email Marketing Campaign Tips and Ideas for April</title><link>http://feeds.eroi.com/~r/ReturnOnSubscriber/~3/Q6goTFL2bAA/</link><category>Calculating Value</category><category>Customer Appreciation</category><category>Email Design</category><category>Event Based Emails</category><category>Missed Opportunites</category><category>Tip Jar</category><category>a/b split</category><category>Conversion</category><category>email</category><category>email marketing</category><category>Email Marketing Testing</category><category>Email Subject Lines</category><category>Facebook</category><category>Ideas</category><category>resources</category><category>Social Media Strategy</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Alex Williams</dc:creator><pubDate>Tue, 30 Mar 2010 09:00:43 PDT</pubDate><guid isPermaLink="false">http://returnonsubscriber.com/?p=1525</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut. Below is a list of real holidays, wacky holidays,...<br/>
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