Return On Subscriber

Webinar: Integrating Emerging Channels into your Email Marketing Program Effectively

Alex Williams — Mon, 16 Aug 2010 15:23:10 PDT

I’m going to be live on an eROI webinar this coming Thursday, August 19th at 10:00am PST. I’ll be reviewing the benefits, challenges and best techniques for integrating emerging...

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Email Marketing Calendar – Ideas for August with Back to School Tips

Alex Williams — Tue, 10 Aug 2010 08:39:26 PDT

In email marketing, if you aren’t planning a week or two ahead, you’re too late. To plan a timely and relevant campaign – and avoid “blasting” - you need to give...

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Get more Fans by Emailing a “Fans Only” Facebook Coupon

Alex Williams — Tue, 06 Jul 2010 23:23:04 PDT

Wondering how to get more Facebook Fans? How about some good old fashioned bribery? Everyone has a price – make them an offer they can’t refuse.

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Email Marketing Campaign Tips and Ideas for June

Alex Williams — Thu, 03 Jun 2010 10:37:44 PDT

Here it is, the original Email Marketing Idea Calendar for June. We’ve had some copycats recently, but no fear, you are in the right place. “Summertime, the livin’s easy.” -...

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Have you heard of the Online Marketing Virtual Summit?

Alex Williams — Tue, 04 May 2010 14:33:32 PDT

The Online Marketing Summit (OMS) has created a truly unique event for marketers – The Online Marketing Virtual Summit. This is your chance to learn actionable strategies and best practices...

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Email Marketing Campaign Tips and Ideas for May

Alex Williams — Fri, 30 Apr 2010 13:14:52 PDT

Here it is, your May Email Marketing Idea Calendar. May is interesting month for marketers. The sun is coming out, people are starting to plan vacations and think about having fun. What a perfect...

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Before you Spread the Word…

aaron — Tue, 20 Apr 2010 15:33:36 PDT

I’m Aaron, the new guy here at eROI and presently the invited interloper at the helm of Return on Subscriber. Recently I’ve noticed a number of brands using the radio to express their current crush...

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A Lesson in Email Marketing Driving Social Media…from Britney Spears?

Alex Williams — Mon, 12 Apr 2010 16:07:30 PDT

Yes, you read that right. Britney wants more followers in her quest to the be the most followed person on Twitter. So instead of buying billboards or doing a PR blitz a la Asthon Kucher, she used...

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Email Marketing Campaign Tips and Ideas for April

Alex Williams — Tue, 30 Mar 2010 09:00:43 PDT

Here it is, your April Email Marketing Calendar. April is an interesting month. From April Fools to Tax Day to Earth Day, the emotions run the gamut. Below is a list of real holidays, wacky...

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Forcing the Issue: The Modal Window Opt-In Method

Alex Williams — Mon, 22 Mar 2010 17:13:45 PDT

Professional email marketers know the ugly truth: 9.5 out of 10 website visitors aren’t actively looking to opt-in to your email list. We need to sell it. A simple “Email Newsletter...

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